Marketing News
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Alex Mandossian's Blog
The Internet's First Blog For Information Marketers
FAQs: The Key to Fast, Easy and Effective Copywriting
Want to write better marketing copy ? and practically eliminate writer?s block? Write your Frequently Asked Questions first.
According to legendary copywriter Robert Collier, the secret to successful copywriting is ?Always enter the conversation already taking place in the customer?s mind.? FAQs are like taking a shortcut into the heads of your website visitors and prospective customers.
When copywriting, [...]
Leverage the Principle of Recommendation
The most powerful persuasion tool is the principle of recommendation. It?s a principle that all entrepreneurs should incorporate into their marketing, because we?re in the midst of what?s been called the Recommendation Age.
The principle of recommendation is not the same as the principle of referral. Recommendations are more active. You?re not just referring; you?re putting your [...]
When to Innovate
Just the other day, I was listening to a recording of a speech by Joe Sugarman* and Joe said, ?One good path to success is to learn all the proven rules and meticulously follow them. Another path is to occasionally break all the rules, because breakthroughs come only from breaking rules.?
Resonates with me … as you [...]
Pavlovian Principles for Copywriting
When asked how to distinguish persuasive web copy, I have a two-word answer: Behavior modification.
Behavior modification is what powerful and persuasive words do. They modify behavior. In fact, that?s how I define good marketing.
The person who taught me the importance of behavior modification in marketing is the late Russian physiologist Ivan Pavlov, who made behavior modification history [...]
Want Greater Influence? Smuggle Donkeys
Do you want prospects to take action more quickly? The fastest, easiest and most reliable way to influence your audience to take immediate action is to be transparent in your marketing.
Whether you?re writing a sales letter, a video script, an email or even meeting a prospect in person, nothing is as persuasive as the truth. People [...]
Armand Morin Network
Internet Marketing | Armand Morin | Marketing Training
Sell a Great Product
I get approached by a lot of different people who all have questions about making money online. They generally ask questions like: "What?s the latest and greatest?" "What?s the new information out there?" And, "What?s changed?" I always... Read more
Good Enough For Now
Is your product the best that it can be? My grandfather passed away a couple of years ago. He was a carpenter and always worked on other people's homes. He fixed them up and installed siding and roofs. I worked with him a lot when I was a kid... Read more
Armand Morin Live Survey
We want to ask all of you which city we should have our next Armand Morin LIVE event in. We've done them in many cities across the US, but we want your opinion to help us decide our next event in the spring of 2012. Please select your choice below... Read more
Just Released ? WPSalesLetter.com
I just released my laterest product called WP Sales Letters. What is it? It's a WordPress plugin which creates high converting sales letters, but there's one huge advantage of this plugin over many of the other options out there on the... Read more
The Value Gap
I love research. It?s one of my favorite past times on the Internet and I do it just about every day in one form or another. Researching competitors and other industries out there is something you should be doing on a regular basis to see... Read more
VIP Ask Campaigns
?Accidentally? Organize your Business into a Million Dollar $uccess
If focusing on your business instead of working in your business seems harder than ever, that?s because it is.
Millions of entrepreneurial-minded people are caught up in information overload and most of it comes from their own head. They have too many ideas and not enough time to implement it all. Running from one project to the next, it seems there is a never ending list of things to do.
Overwhelm, isolation, fear, confusion and lack of progress (and money) seem to be at the top of the list of many an entrepreneurial experience.
It doesn?t have to be that way.
http://www.zacharymccullough.com/stephaniefrank/
Zachary McCullough, The Enterprising Entrepreneur, Presents:
Stephanie Frank ? The Accidental Millionaire ? Tuesday January, 24 2006
Stephanie is going to reveal the methods she developed to launch her over the barriers that we all have in developing the Entrepreneurial Mindset needed for true success.
But what about the questions you have and the problems you are having? We?ll cover those too!
You can ask Stephanie any question you have about organizing and developing a successful business.
Go here now to ask your questions and register for the call:
Free Ezine Boost Your Business Teleseminar
The Royal interviews continue! Last week was an awesome call with Christina Hills ?The Shopping Cart Queen? and next week I have arranged what I am sure will be another awesome call with ?The Ezine Queen? Alexandria Brown.
http://www.AskThatOne.com
If you have ever wanted to start your own Ezine (electronic magazine) or Newsletter, or even improve the one you already have, you will want to be sure to be on this FR.EE Teleseminar. We will be answering the most asked questions about boosting your business with your own ezine.
Alexandria Brown has appeared on numerous radio programs and has been featured in Entrepreneur magazine and Japan's Nikkei Weekly. Alexandria has also been interviewed by the Wall Street Journal and was spotlighted in Female Entrepreneur magazine. Her articles are published regularly in Sales & Marketing Excellence and countless marketing sites on the web, and her educational webinars have been sponsored by Microsoft.
To take part in this awesome interview simply visit http://www.AskThatOne.com enter your single most important question for Alexandria Brown. Then enter your name and email address and click the ?Here?s my question, Register Me? Button so that I can instantly send you the call details. Rest assured that your privacy is important to me.
When you receive the email that I am sending to you be sure to print it out and tape it to the wall as a reminder so that you will not miss this awesome call.
If you can?t make the calls I will have the replay available to you as well just like the previous calls, so you will want to be sure to register. I will also have available shortly following the call the opportunity to pick up this call as well any of the previous calls in pdf and mp3 or print format for a small cost.
We look forward to hearing you on the call.
Visit http://www.AskThatOne.com to submit you question and get registered for the call. And be sure to call in early because there are only so m ..
Is your cart working for you?
I wrote last week about a fr.ee teleseminar I am having with Christina Hills ? ?The Shopping Cart Queen?. I am writing again just to make sure you got the message just in case you were out for the holidays.
The Call is Tomorrow Wednesday January 4th, 2006 at 11am Pacific; 12pm Mountain; 1pm Central; and 2pm Eastern. We will be answering the top asked questions about ?Effectively Using the 1 Shopping Cart system?.
Register at: http://www.AskThatOne.com
Christina Hills will have case studies on the call for some of the top asked questions. This is sure to be a great call to listen in on.
Read on to see what one of her clients has to say:
===
When I hired Christina to make a few modest changes my shopping cart sales rate went from 19% to 33%. That is a tremendous increase, it meant that there where fewer abandonment and more sales through at the order page.
So there was obviously something wrong on my order page before hand that I just did not know, could not figure out or did not know the coding to do. I am so glad that I hired Christina to do this, because as you can see going from 19% to 33%, that's a massive increase in conversion and sales.
So thank you Christina for setting up my shopping cart so that I can increase my sales and I can really maximize the life time value of the customer.
Dan Janal ? PRLeads.com
===
Join Christina and I on the call and pick up the tips she will be sharing on this fr.ee teleseminar. I am sure you will learn things you will be able to implement yourself.
Join us by visiting: http://www.AskThatOne.com
If you own or are thinking about owning a 1 shopping cart account you will want to join us on this call. You will see why we use it and with the tips that Christina Hills will be sharing you will see how to effectively use it and why the Top business people on the web use it as well.
To listen in on the call with us visit http://www.AskThatOne.com ask Christina your question, click ..
Free Shopping Cart Tips Teleseminar
If you own a 1Shoppingcart.com account or are thinking about getting one and have
questions then you will want to join me this Wednesday afternoon where I will be
interviewing Christina Hills ?The Shopping Cart Queen? on tips about using the 1
shopping cart system more efficiently to make the most out of your time and money.
I can?t think of any other person I know that knows more about the inner workings
of the 1 Shopping Cart System. I call it a system because it is just that a
complete system to run your online business. From your merchant processing, auto
responders, client database, affiliate management and more.
To register for this free call visit http://www.askthatone.com
---
This is what Alex Mandossian has to say about 1 Shopping Cart and Christina?s
talents.
?When it comes to a fast, easy and ultra-economical way to increase sales and
profits online ? 1ShoppingCart is the only e-Business solution I can honestly
choose.
"If you want to learn how to get the most out of 1ShoppingCart, your only choice
is Christina Hills. As the Shopping Cart Queen, her no nonsense approach works!?
-Alex Mandossian
Heritage House Publishing, Inc.
---
Register for this free call by visiting http://www.askthatone.com
I hope you do this because Christina will be revealing some tips I think you will
really benefit from. Once you register you will receive an eMail with the call in
details be sure to tape this to your wall as a reminder for the call.
Visit http://www.AskThatOne.com to join us.
All the best and much success and I will speak with you soon!
Frank ? That One Web Guy
Free Teleseminar on Transcribing
First off my apologies for the last minute email but I wanted to make sure you
got this invitation to you to join me and Rhea Perry of ThatOneTranscriber.com on
a FR~EE Teleseminar this evening.
Yes I am hosting yet another FR~EE Teleseminar to share even more information
with you to let you know about some of the resources I use, Why I use them and
how I get them to pay for them selves.
Tonight?s call with my long time friend Rhea Perry is on transcriptions services
and all of the features they have to offer, things you many not be aware of that
a transcription service offers. You won?t want to miss registering for
this call at:
http://www.AskThatOne.com
AOL LINK <a href=?http://www.AskThatOne.com?>http://www.AskThatOne.com</a>
The call is at 6pm Pacific; 7pm Mountain; 8pm Central; and 9pm Eastern I sure
hope you can join me for this live event with Rhea Perry. Even if you can?t make
it please take a second to enter a question because this will register you for
the fr.ee replay as soon as it is ready.
Simply visit http://www.AskThatOne.com to register!
I look forward to seeing what question YOU have.
Until next time?.
All the best and much success!
Frank ? That One Web Guy
http://www.ThatOneWebGuy.com
Business News Headlines - Yahoo! News
Get the latest Business news headlines from Yahoo! News. Find breaking business news, including analysis and opinion on top business stories.
Historic Facebook debut falls flat
SAN FRANCISCO (Reuters) - The historic initial public offering of Facebook Inc did not go as planned on Friday, as the social networking company's sky-high valuation combined with trading glitches left the stock languishing near its offering price at the market close. Facebook shares began trading late Friday morning and opened 11 percent above the $38 offering price, but after peaking at about $45 slid rapidly at the end of the day to close at $38.23. The IPO was the third-largest in U.S. history and valued eight-year-old Facebook at $104 billion. ...
Apple, Samsung CEOs head to court-ordered play date
SAN FRANCISCO (Reuters) - The chiefs of Apple Inc and Samsung Electronics Co Ltd are used to running the show at their global tech empires, but they will be in for a different experience when they arrive at a San Francisco federal courthouse on Monday. Apple's Tim Cook and Samsung's Choi Gee-sung, whose companies are embroiled in bitter patent litigation, have been instructed by a federal judge to appear for court-supervised mediation. A joint court filing in April said that "as directed by the Court, Apple and Samsung are both willing to participate" in the discussions. ...
Google says it has China's approval for Motorola deal
(Reuters) - Google said on Saturday that Chinese authorities have approved its $12.5 billion purchase of Motorola Mobility Holdings, the last regulatory hurdle to a deal that would allow the world's No. 1 Internet search engine to develop its own line of smart phones. Google, which will be the newest entrant to the handset market, announced plans for the acquisition last year in a bid to secure Motorola's valuable patents and pave the way for a pairing of Google's Android mobile software and Motorola's handset business. U.S. ...
Two smaller unions agree deals with Lockheed
(Reuters) - Lockheed Martin Corp said on Saturday it had negotiated new contracts with two smaller unions at its Fort Worth, Texas plant, even as a strike by the larger machinists union stretched into a fifth week. Lockheed said about 70 members of the International Brotherhood of Electrical Workers (IBEW) on Friday ratified a new contract that would extend for four years. On Saturday, a new five-year contract was approved by 430 members of the Office and Professional Employees International Union (OPEIU). Both agreements take effect on Monday. ...
Weaker euro zone nations need more support from core: UK
LONDON (Reuters) - The euro zone can protect its currency if its stronger countries provide more support for the weaker to help them deal with their problems, British finance minister George Osborne said in a newspaper on Sunday. The future of Europe's 17-country single currency bloc is under threat from a political stalemate in Greece, which could lead to its departure from the monetary union at unknown costs to the financial system and global economic stability. ...
Status update: Facebook's Mark Zuckerberg gets married
(Reuters) - Facebook co-founder and CEO Mark Zuckerberg wed longtime girlfriend Priscilla Chan on Saturday, announcing the nuptials through a status update on the social networking site. The 28-year-old billionaire's wedding took place a day after Facebook's initial public offering on the Nasdaq stock exchange on Friday. More than 280,000 people "liked" Zuckerberg's status change, which was accompanied by a photo of the smiling couple in wedding attire in a small, verdant outdoor setting with a string of lights behind them. ...
China state-run businesses to invest 350 billion yuan in Chongqing
BEIJING (Reuters) - Thirty of China's biggest state-owned businesses have signed contracts worth about 350 billion yuan ($55.3 billion) with the southwestern municipality Chongqing, Chinese media reported on Sunday, in a sign of Beijing's determination to bolster confidence in the city formerly run by ousted leader Bo Xilai. Since the fall of the once high-flying Chinese official, media reports and some investors have questioned whether Chongqing's debt-laden economy is also headed for trouble. ...
China's Wen urges more support for growth
BEIJING (Reuters) - China's premier called for additional efforts to support growth on Sunday, signaling Beijing's willingness to take action after a recent series of economic indicators suggested that the world's second-biggest economy will slow further in the second quarter. "We should continue to implement a proactive fiscal policy and a prudent monetary policy while giving more priority to maintaining growth," Premier Wen Jiabao said in comments reported by state news agency Xinhua. Chinese exports rose by 4. ...
Obama pledges tough enforcement of Wall Street reforms
President Barack Obama on Saturday called on the U.S. Congress to back his efforts for tough new financial industry oversight, saying a $2 billion trading loss at JPMorgan underscored the need for such regulation. "We've got to finish the job of implementing this reform and putting these rules in place," Obama said in a weekly radio address that accused some on Wall Street of causing the 2007-2009 economic crisis because they "treated our financial system like a casino. ...
Wall St Week Ahead: The market is oversold, but major signs say "sell"
NEW YORK (Reuters) - Normally a big decline would set up Wall Street for a technical rebound. But that may not be the case next week, even after the market posted its worst weekly loss for the year and the S&P fell for six straight sessions. With the corporate earnings season drawing to an end and recent U.S. economic data raising doubts about the pace of growth, the S&P 500, which is down 7.3 percent so far in May, could decline further next week as concerns about the financial health of Europe persist. ...
